Resources Library by ANA

Analyzing and forecasting world markets

Assessing the size and nature of national, regional and global markets for specific products has become both simpler and more difficult in the past twenty-five years. Compared to earlier large information gaps, many data points are now available....

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Andrew C. Gross, W. Benoy Joseph

September 1, 1997

Business, spirituality and the new millennium

This paper traces and explains the interrelationship of three important fin de siecle phenomena as they are occurring in North America: 1) the intensification of socio-psychological responses to the end of the second millennium and the approaching...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Hazel Kahan

September 1, 1997

Conjoint analysis

This paper begins by discussing the components of a conjoint paradigm and the alternatives within each. This is done to introduce a discussion of three issues: the concept of a “best” paradigm, the use of preference share as a predictor of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Roger Brice

June 15, 1997

Development of petrol retailing in the United Kingdom

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25 % of their market share and f 1 billion in revenues. The...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Jonathan P. Shingleton

Company: The BPRI Group

June 15, 1997

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser

June 15, 1996

Is a process needed?

Most research in telecommunications has focused on tests of technology, not tests of market demand. As a result, key issues such as the competitive frame, consumer needs not met by existing alternatives, and pricing have all gone largely ignored. The...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Murlidhar Rao

June 15, 1996

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine

September 1, 1994

Using retail and consumer data to forecast when a growing market will peak

This paper will look at two markets as case studies (microwave ovens and 3-in-l vacuum cleaners) and attempt to show that an accurate prediction could have been made of when the markets would peak. In each case study the prediction is made when the...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Gary Lamb

Company: GfK

June 15, 1992

Change for the future

In this paper we argue that market researchers face increasing pressure to deliver information that aids strategic decision-making within organisations. In particular, the creation of the Single European Market means that many companies now demand...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Eric Salama, Peter Mills

June 15, 1992